4 important factors you should consider when planning your online marketing strategy
You have a new website and want to get as many visitors to your site as quickly as possible - but where do you start?
The best way to do this is to create a strategic online marketing strategy that can help your website reach your potential customers. This online marketing strategy should also be part of your overall marketing plan.
To work out a strategy, you need to know what you want to achieve online and who your target group is. Once you know the right target group, determine which channels you need and what content you need to use to reach your target group and attract visitors to your website.
Here are 4 important factors you should consider when planning your online marketing strategy:
1st website
Plan a good user experience and easy navigation
Your website must be responsive so that it is easy to read on all screen sizes
Plan exactly what you want from your visitors and place your "call-to-action" buttons so that they are easy to find on all devices
Create relevant content to keep your visitors
2. search engine optimization
Keyword research: By defining your relevant keywords, you can increase your organic visits
Optimize every single page with the relevant keywords
Make sure that all relevant keywords are included in the page title, meta description, page headings and image description
3. blog
Create a blog to be found better by search engines and attract more visitors with regular articles
Provide useful and relevant information
Make your article easily shareable for social media
Share your articles on all your social media channels that are relevant to you and your target group
4. social media
Create your profile on the relevant social media channels, e.g. Linkedin, Xing, Instagram and Tik Tok
Build a community around your company
Stay on the radar of your contacts by regularly sharing valuable information, blog posts and other industry-related news.
Once your online strategy is in place, you need to plan and redesign your website accordingly in order to implement this strategy.
In order to check the success of this strategy and make improvements if necessary, it is important to measure the visits and actions on the website. Squarespace has its own analytics function with which you can see very well how many visitors were on the site and where they came from. You can also connect Google Analytics and measure exactly which search terms were used to find your site.
If you have any questions or need help, please book an appointment!
