7 reasons why your business needs a website right now
Do you have a store or company but no online presence? Are you wondering whether you might be missing an important opportunity?
Here are 7 reasons why your company absolutely needs a website, especially in this day and age:
Your customer expects it
6 out of 10 consumers expect information from a company online, regardless of the digital platform. Of these, more than half search directly for a website to obtain specific product information.
The website provides social proof
90% of consumers claim that online reviews have influenced their purchase decision. So you can rely on external review sites or you can kill two birds with one stone and show these reviews on your own site.
You can control the content
It's true that you can't influence what others say about you and your products on social media channels, but by publishing your own stories on your business website, you can greatly influence public perception.
Your competition has a website
Research has shown that as soon as a consumer knows what kind of product they need or want, they start researching online. 72% of these consumers search online for information and reviews. So if you don't have a website and don't stay in competition with your competitors, you're giving potential buyers a reason to buy elsewhere.
You never have to close your business or company
Nobody wants to open their store at night, but there are many potential customers who shop or look for services at night. With a business website or online store, you can be open and selling at any time - not just between 9am and 6pm.
Appear in the search engines
81% of consumers do their research online before buying a product or service. This means they use search engines such as Google and enter relevant search terms. If you don't have a website, the chances of appearing in the search results are zero.
Show your products and services
In addition to presenting your products or a clear description of your services, you can also show videos or provide information in PDF format to convince your potential customers not to look elsewhere and to buy from you.
