That's why professional and impressive photos are important for the success of your website
When planning a website, "content" usually means text first and the photos and videos are secondary, as for many people they seem to serve no other purpose than to look good. However, this is a fallacy, because high-quality photos achieve much more than just looking good.
When used effectively, photos can increase traffic to a website, encourage social media sharing and therefore greatly help business goals such as sales.
In addition to good text, strong keywords and meta tags, there is another very important factor for improving search engine rankings - user experience - namely how easy and enjoyable a website is for the visitor to use. Clear, crisp photos and helpful videos improve the overall user-friendliness of a website. Search engine algorithms are becoming smarter and more sophisticated and user signals and actions will play an ever greater role in search engine rankings.
Here are the top 3 reasons why professional photos are so important for a website:
Images and photos help SEO
According to Google, a picture is worth a thousand words. With the help of photos, you can illustrate the text of a website much better and offer the visitor a visual description of the products and services.
However, search engines cannot "see" the images. They are dependent on the file name, captions, alt and title texts. You must also ensure that the images have the correct file size, are scalable, adapt to any screen size and load quickly.
SEO experts have found that if you give visitors images to look at, they stay on the website longer and thus reduce the bounce rate.
Images and photos help to convert leads
As mentioned above, websites with good photos combined with relevant and unique text get more visitors than those websites that only have text.
Essentially, good photos improve the quality of user engagement. Visitors spend more time on the website, which means you have more time to sell your products or services through text and images.
The products and services must look irresistible and be the focus of the website. Images help to build trust in a website and promote the credibility and recognition of a brand.
This is especially true for company portraits and employee photos taken by a professional photographer.
Impressive photos increase visibility on social media
If you want a company or brand to be seen, then social media is a great medium to boost this visibility. For this reason, you should definitely have a profile on the most popular social media platforms for your target group, such as Instagram, Facebook and Twitter, to promote your company, website, services and products.
Impressive photos have the greatest potential to be shared and positively commented on by users.
Conclusion
So where can you get photos of high quality and resolution?
Well, today's smartphones do of course take some great photos and if you know how, you could certainly take photos that you could also use on a website. However, if photography is not necessarily one of your strengths and you don't want to leave it to chance, then it is certainly advisable to look for a professional photographer who can help you get excellent photos.
A photographer has the necessary knowledge of light, angles and colors to make a product look irresistible and put it in the spotlight.
No matter where you get the photos from, the ultimate goal should be to achieve the best possible user experience on the website. Photos play a major role in this.
The right photos, original text and good SEO knowledge generate more leads, improve conversion and achieve a higher position in the search engine rankings.
