Storytelling in web design means creating an emotional connection with users, captivating them and guiding them through the website. But why is content so important?

A good website must be planned and designed with a specific purpose. There are countless factors that make up a successful website, such as design, functionality and technology. But what is the key element and the most important thing for your website?

When planning a website, "content" usually means text first and the photos and videos are secondary, as for many people they seem to serve no other purpose than to look good.

What makes a good website and why are some so successful and others don't work at all?