Squarespace - all the functions you need!

Squarespace is a very user-friendly and intuitive website builder and certainly has most, if not all, of the features a small business needs.

Here is a list of what Squarespace can do -

Online Shop

As it says in Squarespace's current marketing strategy: "Everything to sell everything". And it's true! Squarespace Commerce has a range of features for selling products, be it services, digital or physical products, and for managing orders.

Squarespace offers an easy way to set up an online store that stands out. With integrated merchandising tools such as inventory management, product displays, related products, limited availability labels, product catalog, you can literally set up your store in a few steps.

• Add your store page

• Add your products for sale

• Connect with a payment processor such as Paypal or Stripe

• Find the shipping options that are right for you

• Set up taxes

• Market your store via your website and social media

• Track the number of visitors with the analytics

Ok, that might be easier said than done and of course it also requires a well thought out strategy, time and energy to design, set up and market your store properly, but once you've looked behind the scenes, you're out there selling!

There are also a number of helpful third-party extensions that you can connect to your website and store to make them really powerful.

Scheduling

I have a passion for organization and digitalization. When clients tell me that they manage event registrations manually and send millions of emails back and forth to arrange a meeting, it pains me!

Squarespace has an online scheduler. You can use this function to manage appointments, meetings, group events and subscriptions. The scheduler can do everything you need:

• Set availability

• Synchronize calendar

• Connect payment processor

• Create different appointment types

• Customized automatic e-mails

• Admission forms, invoicing

• Video conference integrations and more....

This planning tool is great because it automates everything, fills your schedule and pays you without much effort. It integrates seamlessly into the website. What more do you need? Well, maybe you need help setting it up and in that case, I'd love to hear from you!

Courses and memberships

With Squarespace, you can create a premium membership site where you can sell online courses, videos and protected content. This way you can easily turn your expertise into revenue.

But you can also create free memberships with this site. It's easy to add a membership site and manage it in the commerce panel, and the best part is that it's built right in.

E-mail marketing campaigns

Squarespace makes it easy to send branded emails within your website. In my experience, email marketing with Squarespace is a breeze - from setting up and sending lists, to creating and designing an email using the templates, to starting blank and clicking send. The design of the email templates is taken directly from your website, e.g. your logo and color palette. You can also easily insert content such as blog posts and products directly into the email. Simply fill in the settings and off you go.

However, there are a few limitations! If you need advanced automation and segmentation tools, split testing, automatic list labeling, advanced list management and advanced analytics reporting, this is NOT the tool for you. Also, for companies with huge lists, these sending limits may not be suitable. However, you can easily add third-party providers like MailChimp and manage your contacts and campaigns from there.

Projects and customer invoicing

Squarespace's newest feature is the project management and invoicing tool. With the Project Dashboard you can manage your workflow, client information, tasks and invoices. All project management tools in one platform! No need to duplicate work, pay for multiple tools or learn different programs.