Squarespace and artificial intelligence AI

When I created my first website about 20 years ago, there were no AI functions. I created my website myself using HTML, CSS and Javascript. I also had to write the content for my website myself and come up with the right images. But times have changed since then. Today, artificial intelligence, which is now integrated into most tools, makes it possible to simplify this work.

Squarespace has integrated AI to create layouts and generate text on its website. Writing copy on your website can be tedious - product descriptions, website copy, emails and more. With AI-generated content, you get ideas and don't have to spend hours writing text.

Here's what Squarespace AI offers

Squarespace Blueprint

Squarespace Blueprint is a smart website design tool that provides professionally curated layout and styling options in just a few clicks to help users build a unique online presence from the ground up. By answering a few simple questions, users can easily create the basics of a well-designed website and personalize it faster.

While you make your selection, the website is displayed on the side so that you can see how it looks with every click. In the end, you have a fully functional website that can be edited and used.

Text creation

When creating the template, you can now also specify whether Squarespace should automatically fill the pages with text and what tone the website should have. Squarespace AI then generates the text accordingly for the desired pages. You can then edit and personalize the content according to your requirements.

Squarespace also offers text block AI. Text blocks are one of the various elements that can be added to a website. If you add a text block to your website, you also have the option of having text added automatically with AI.

Text for e-mail campaign

If you want to run an email campaign, you need a text for the email. Here, too, you can simply generate and send the corresponding text with AI.

Captions

Image blocks are added to blog posts or websites. These image blocks require captions. With AI, you get automatically generated captions so that you don't have to create them yourself.

Captions don't look like much. But when search engines search your images, they recognize the images based on the captions.

Product description - Squarespace AI description generator

I listed this last, but the product description is the most important text on an e-commerce website. When a customer needs to buy a product, they read the description before they buy. With AI, you can simply enter the keywords and the description is generated automatically.

For example, if you sell T-shirts, you can enter "organic cotton, white color, loose fit" and the AI will generate the full description based on this.

The future of AI in Squarespace

There is so much that Squarespace can introduce in the coming years. It has already achieved website layout and content generation. The next step could be automatic image editing, where the AI automatically removes the background and sharpens the product images to make them look more appealing.

Another addition could be personalized product recommendations, where the AI learns from user behaviour and recommends products accordingly.

There could also be virtual shopping assistants, intelligent chatbots, dynamic pricing and much more.

Conclusion

Squarespace will continue to invest in AI research in the coming years, as this is where the world is heading now. As artificial intelligence is the next big thing, most e-commerce and website platforms are moving in this direction.

In my opinion, AI is both a blessing and a curse. On the one hand, it speeds up and simplifies the creation of websites and content, but on the other hand, you have to be careful that not everything sounds and looks the same and the websites get lost in the masses. It will therefore always be necessary for AI-generated websites to be personalized and edited by a human in the future.