When is it time to renew your website?
A website is a very important marketing tool for every company, entrepreneur and freelancer. To stay ahead of the game, it is vital that your website is relevant, up-to-date and can keep up with the latest technology. If your website looks neglected and outdated, it is not doing your business any favors and can even damage your company's reputation.
Does your site offer a good user experience? Can the visitor easily find all the important information? Does the site have current and fresh content or has it been a while since the site was updated? If so, then it's probably time to think about a website refresh.
Here are 8 tips for when it's time for a new website:
Your website does not adapt to all screen sizes and cannot be read on a smartphone
Your website is outdated, has links that no longer work and outdated content
Your website was created with Flash
Your website has hardly any visitors and does not generate any contacts
Your competitors are far ahead of you in the search engines
You cannot update the content of your website yourself, or only with difficulty
Your company has outgrown its current website
They have changed their logo and corporate identity
A website refresh is not just about a new design and look, but also about giving your visitors the best possible experience so they stay on your site longer.
So before you start with the renewal of your site, here are a few tips you should pay attention to:
What are your goals for the new site and what do you want to achieve?
Which technologies and trends could help you achieve your goals?
What would be helpful for your visitors?
What about the structure of the page, should it be optimized?
What about the content, is it up-to-date, does it contain the relevant search terms, how can it be optimized for the search engines?
How can visitors be converted into potential customers?
Can you update your content yourself?
With the right plan and strategy, your web designer can help you achieve your website goals.
Let me know if you need help updating or renewing your website.
